Neat oil on the scalp
Never put rosemary essential oil straight on the scalp. Dilute it in a carrier oil first. The Tisserand Institute's range for body oils is 1 to 3%, and the mixer above starts at 2%. Choose 1% if your skin is sensitive. When you apply it, part your hair and massage a little of the diluted oil into the scalp.
There is no published figure for the scalp alone that we could find, so this page uses the body range, and says so.